From today, tough new consumer legislation should mean that shoppers are better protected than ever.

The key changes in the new law - Sale and Supply of Goods to Consumers Regulations 2002, which is based on a European directive - are:

- customers will be able to claim that any faults arising within the first six months of purchase are the fault of the manufacturer;
- guarantees offered by the manufacturer or retailer are legally binding, and must be clear and transparent;
- and consumers will have the right to demand a repair or replacement if goods are faulty.

Consumer Affairs Minister Melanie Johnson welcomed the new legislation stating: 'The changes coming into force today will also ensure that consumers have the confidence to shop across borders in Europe knowing they will be protected.'

Consumer magazine 'Which?' is now running a campaign to make sure that shoppers are aware of their new rights, and is sending over half a million pocket-sized information cards out.

Helen Parker, editor of 'Which?', commented: 'Every consumer has the legal right to buy goods that are in good condition and are free from any fault. Be it a digital camera, double glazing or a mobile phone, every item must be safe and fit for purpose, last a reasonable length of time, and match the description given of it in any advertising.'

The Dti has also announced plans to update advice to traders on misleading pricing, in a further attempt to protect consumers.

The intention is to update the code of practice in line with new developments such as e-tailing and factory outlets, and to clamp down on 'sharp practices' such as failing to remove price comparison posters for long periods after they are no longer accurate and chain stores claiming a price reduction when the original higher-priced item was available in only one branch.

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